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Pricing Psychology Tool
Van Westendorp Price Sensitivity Analysis for optimal pricing. Find your sweet spot and maximize revenue.
What You'll Be Able To Do
Optimal Price Point
Discover the optimal price point (OPP) where customer value perception meets profitability
Price Sensitivity Curve
Visualize the Van Westendorp four-lines analysis to understand price acceptance ranges
Revenue Optimization
Model different price points to find the price that maximizes total revenue
A/B Test Simulator
Simulate A/B tests for different price points and psychological pricing strategies
Van Westendorp Key Metrics
The intersection of "too expensive" and "too cheap" curves
Where "expensive" and "cheap" curves intersect
The price below which quality concerns arise
The price above which purchase consideration drops significantly
Pricing Strategies We'll Cover
Charm Pricing
$19.99 vs $20 - psychological impact analysis
Anchor Pricing
Show higher reference prices to influence perception
Bundle Pricing
Optimal bundle pricing strategies
Premium Positioning
High price strategies for luxury perception
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Frequently Asked Questions
Common questions about the Pricing Psychology Tool