Unit Economics
LTV Calculator
Unlock Customer Value
Calculate how much each customer is truly worth. Adjust margins, frequency, and lifespan to model different growth scenarios.
Customer Metrics
Enter your customer behavior data
$
x/yr
yrs
%
LTV Formula
LTV = Avg Value × Frequency
× Lifespan × Margin %
× Lifespan × Margin %
Avg value$85.00
Frequency3x / year
Lifespan3 years
Gross margin45%
Margin-Adj. LTV
$344
gross profit per customer
Revenue LTV
$765
total revenue per customer
Annual Value
$115
profit per customer / year
Growth Scenarios
Conservative, current, and optimistic LTV projections
Conservative
$207Current
$344Your inputs
Optimistic
$482Value by Year (Margin-Adjusted)
Year 1
$115
Year 2
$230
Year 3 (Full)
$344
Orders per lifespan
9.0
Total revenue
$765
Gross profit
$344
Margin %
45%
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Frequently Asked Questions
Common questions about the LTV Calculator