Ecommerce
DTC Unit Economics
Simulator
Simulate traffic costs, unit economics, and customer LTV across multiple markets. Project 12-month cohort revenue with pessimistic, base, and optimistic scenarios.
Industry Category
Select your vertical to auto-fill industry benchmarks
Markets & Traffic
Primary
$
$
%
%
Unit Economics
$
$
$
%
$
Retention & LTV
%
%
%
Total Budget
$10,000
1 market
Blended ROAS
0.15x
$1,500 revenue
CPA
$500.00
20 orders
Net Profit/Order
-$458.18
Unprofitable
Per-Market Breakdown
| Market | Budget | CPM | Impressions | Sessions | Orders | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| Primary Market | $10,000 | $12.00 | 833.3K | 10.0K | 20 | $1,500 | 0.15x |
Your first-order economics are negative
Your CPA ($500.00) exceeds gross profit per order ($41.83). You need either higher AOV, better conversion rates, or lower CPMs to scale profitably.
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Frequently Asked Questions
Common questions about the DTC Unit Economics Simulator