Unit Economics
CAC Calculator
Know Your Acquisition Cost
Calculate your true customer acquisition cost across marketing and sales, then benchmark it against industry standards.
Spending Inputs
Enter your total spend and customers acquired
$
$
customers
How CAC is Calculated
CAC = (Marketing + Sales Spend) ÷ New Customers
Marketing spend$10,000
Sales spend$5,000
New customers150
Total CAC
$100.00
blended acquisition cost
Marketing CAC
$66.67
marketing spend only
Sales CAC
$33.33
sales spend only
Above Benchmark
Your blended CAC is $100.00 vs. e-commerce benchmark of $87.00
warning
Industry Benchmark Comparison
How your CAC compares to industry averages
Your CAC$100.00
SaaS avg$205.00(you beat this)
E-commerce avg$87.00
Retail avg$10.00
B2B avg$536.00(you beat this)
Spend Breakdown
Marketing %
66.7%
$10,000
Sales %
33.3%
$5,000
Total Spend
$15,000
combined
Cost / Customer
$100.00
blended CAC
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Frequently Asked Questions
Common questions about the CAC Calculator