Unit Economics
LTV:CAC Ratio
Is Your Growth Profitable?
The most important ratio in e-commerce. Understand if your customer acquisition is generating real profit — or burning cash.
Direct Inputs
Enter your known LTV and CAC values
$
$
LTV:CAC Ratio
5.0x
0x3x (target)5x (excellent)10x+
Excellent
Outstanding. You have highly efficient growth.
LTV
$450
CAC
$90.00
Ratio
5.00x
Payback
7.2 mo
Benchmark Comparison
How your ratio stacks up against thresholds
Your Ratio5.00x
Break-even1x ✓
SaaS target3x ✓
Excellent5x ✓
What Your Ratio Means
🔴Below 1x — you lose money on every customer
🟡1x–3x — marginal. Optimize before scaling
🟢3x–5x — healthy. Ready to scale
🚀5x+ — exceptional. Invest heavily in growth
Payback period7.2 months to recover CAC
Related Tools
Explore more calculators and tools to grow your business
Frequently Asked Questions
Common questions about the LTV:CAC Ratio Calculator