Break-Even ROAS
Calculator
Find the minimum ROAS you need to stay profitable. Know your floor before you launch any ad campaign.
Price customers pay (AOV)
Manufacturing / wholesale cost
Fulfillment & shipping per order
Payment processing, Shopify, etc.
Returns, overhead, miscellaneous
Formula
Margin = (Price − All Costs) ÷ Price
Break-even ROAS = 1 ÷ Margin
Break-Even ROAS
1.67x
Minimum to be profitable
Gross Margin
60.0%
After all costs except ads
Gross Profit / Unit
$48.00
Available for ad spend
Total Costs / Unit
$32.00
Excl. ad spend
Your break-even ROAS is 1.67x — any ROAS above this is profitable
With a 60.0% gross margin, you have $48.00 per unit to cover ad spend.
Cost Breakdown per Unit
Break-even ROAS: 1.67x — You must generate $80.00 revenue for every $48.00 in ad spend
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Frequently Asked Questions
Common questions about the Break-Even ROAS Calculator