B2B Pipeline
Calculator
Start from your revenue target and work backwards. Instantly see how many website visitors, MQLs, and SQLs you need to hit your number — based on your actual conversion rates.
Annual or quarterly goal
Average deal size in dollars
% of sales-qualified leads that close
% of marketing leads that become sales-ready
% of website visitors who become MQLs
B2B SaaS industry benchmarks:
Visitor → MQL: 1–3% · MQL → SQL: 20–40%
Win Rate: 20–30% · ACV: varies widely
Website Visitors
28,000
MQLs Needed
560
SQLs Needed
168
Deals to Close
42
Revenue Target
$500,000
Deals × ACV
42 × $12,000
You need 28,000 monthly visitors to hit your target
That's a real number to hit, and it requires a high-intent B2B demand gen strategy — not just more content. We build B2B funnels that generate qualified SQLs on autopilot through paid, SEO, and LinkedIn.
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Frequently Asked Questions
Common questions about the B2B Pipeline Calculator