CRO Calculator

Conversion Rate
Calculator

Calculate your conversion rate, benchmark it against industry averages, and see the revenue impact of improving it.

Your Metrics

Total unique visitors per month

Orders, sign-ups, or goals completed

$

Average revenue per conversion

Your Conversion Rate

2.50%

Good

Revenue/Visitor

$2.13

Monthly Revenue

$21,250

Industry Benchmarks
Your Rate2.50%
Ecommerce (avg)2.5%
Fashion & Apparel1.9%
Health & Beauty3.2%
Home & Garden2.3%
Electronics1.6%
Food & Beverage3.8%
SaaS / Software3.5%
B2B Lead Gen2.2%
Revenue Impact of CR Improvements
+10%
CR improvement

New CR

2.75%

Additional Revenue

+$2,125

$23,375 total

+25%
CR improvement

New CR

3.13%

Additional Revenue

+$5,312.5

$26,562.5 total

+50%
CR improvement

New CR

3.75%

Additional Revenue

+$10,625

$31,875 total

+100%
CR improvement

New CR

5.00%

Additional Revenue

+$21,250

$42,500 total

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Frequently Asked Questions

Common questions about the Conversion Rate Calculator