Engagement Rate
Calculator
Calculate your social media engagement rate and benchmark it against real industry averages. Know exactly where you stand — by platform and follower tier.
Your current follower count
Sum of likes across last 5 posts
Sum of comments across last 5 posts
Optional — shares, saves, or retweets
How many posts you're averaging over
ER Status: Below Average
Your ER is below average for your tier. This typically means weak hooks, low content-audience fit, or inconsistent posting.
Engagement Rate
0.53
%
133 avg engagements / post
Total Engagements
665
Avg per Post
133
Low engagement means your creatives aren't hitting
A 0.5% ER on Instagram for your tier is below what converts. Our creative strategists audit your content, identify hook failures, and deliver a battle-tested creative brief in 5 days.
Request a Free Creative AuditRelated Tools
Explore more calculators and tools to grow your business
Frequently Asked Questions
Common questions about the Engagement Rate Calculator